Английский язык: Аннотирование и реферирование текста

17 Тема 1. BUSINESS PLANNING 1.1. The Role of the Business Plan 1.1.1. Market Environment In market economy the participants realize their own choice – what and where to buy, where to work, where to invest their savings and producers obey the choice of the customers. The enterprises whose production is demanded at the marker realize profits, while those enter- prises, which produce goods not responding to the market demand, usu- ally go bankrupt. Market economy is in permanent movement. New goods are pro- duced, new technologies are implemented and new models of cars, computers and other consumer goods are sold. The enterprises are forced permanently to adapt themselves to the changes of economy. Those, which are flexible and innovative, succeed to keep on the mar- ket and realize profits and those, which do not succeed in the adapta- tion, run a risk to go bankrupt. The market mechanism includes the interaction between demand, offer and price. The manufactured in the enterprise production will be accepted at the market if is capable to satisfy specific needs by its qualitative characteristics, appearance, quantity, package and price. In market economy the spontaneity is regulated by the objective regularity of market functioning. The characteristic features attendant market economy are: