Английский язык: Аннотирование и реферирование текста

18 • Free pricing, i.e. the freedom to determine the price, taking in mind the demand and offer. The price is limited from one hand by the customer demand, the production expenditures and the customer’s abil- ity to pay and from the other hand by the competitors. As a result the price is formed by the objective factors of the market and is not prompted by the authorities. • Competition is the power that motivates the producers to the most beneficial satisfaction of customers’ need. • Availability of a variety of ownership forms. • State regulation – directed to protection of competition and the customers’ interests (legislation and its mechanisms). The main elements of the market environment are: • The Government; • The market of raw materials, labour, goods, capital. The exchange of services, goods and other assets is a necessary and permanent phenomenon. The government plays only the role of a regulator. The existing state enterprises are working also in the same conditions of competition. The market economy opens wide opportuni- ties for entrepreneurship development. Entrepreneurship activity is first of all intellectual activity of energy and initiative people who own some possessions, which are used for organization of the business. Entrepre- neurship is ready voluntary to run a risk connected with the realization of new ideas. That is why that an entrepreneur who sensibly estimates or determines intuitively the degree of risk and at the same tine runs a risk achieves the greatest successes. Vocabulary : Savings – сбережения To emplement – ( зд ) внедрять To succeed in – преуспевать From one hand – с одной стороны From the other hand – с другой стороны Entrepreneurship activity – предпринимательская деятельность