Английский язык: Аннотирование и реферирование текста

30 The marketing plan contains a detailed list of activities, which will realize the marketing strategy. It is important to determine what kind of production will be of- fered to the customer; how wide should be the range of goods, which will ensure revenue in case of changes in the demand. It is necessary to define the market of the production – where and to whom it will be sold to. Try to examine most fully the taste and the needs of the customers and the level of their incomes. In connection with the successful development of the business of particular importance is the study of the concrete market zone. For this purpose, it is necessary to collect precise information for forecasting of the production volume and the sales: How many are the competitors; does their production differ from yours in relation with quality? Compare your production with the pro- duction of the competitors! Pay special attention to the competitors’ advantages. What are the competitors’ prices? How many wholesalers work at your market, their location, and sales volume? At what price do the wholesalers buy such production? What is its selling price? How the volume of sales changes in accordance with the season? Vocabulary : To define customers – определить потребителей To foresee the future – предвидеть будущее Reveal the problems – обнаружить проблемы To outline – обозначить To determine the market share – определить долю рынка Competition – конкуренция Trend – направление Prompt and quick service – немедленное и быстрое обслужи - вание Local Chamber of Commerce – местная торговая палата Branch organizations – дочерние компании