Английский язык: Аннотирование и реферирование текста

21 I . Answer the questions to the text : 1. What is it necessary the entrepreneur to define? 2. What questions should the entrepreneur answer clearly? 3. How can we define the business idea? II . Find the synonyms of the following words in the text . Objective, to form, to fulfil, constant, in terms of, suitable for. III . Find English equivalents in the text . Бизнес план ; четко определить выбор стратегической цели ; использование различных информационных ресурсов ; на основе глубокого анализа ; тщательного обсуждения . IV . Translate and make your comment on the following state- ment . In formulating of the business idea it is necessary to proceed from the market situation, i. e. will the production be accepted at the market, will it be bought and who will be the customers to buy it. V . Make up the abstract and the annotation of the text . 1.1.3. The Importance of the Business Plan The business plan as a tool for formulating of the business idea carries out several functions: • It systemizes and summarizes the necessary information for the development of the business; • It creates a time schedule of the period of business idea imple- mentation; • It determines the marketing strategy of the enterprise. The business plan is a tool for the business idea implementation, which gives a fair, critical and expert look at the business. Basically the business plan is used during the business start-up or in its financing or refinancing. The business plan as a document plays an important role in the planning process of the enterprise activities. Yet, it should not be ac- cepted as something static but it should be updated in accordance with the changes that have taken part in the internal and external environ-