Английский язык: Аннотирование и реферирование текста

20 First of all the entrepreneur should answer clearly to the follow- ing questions: • What shall I do? • What goals do I want to reach? • What do I have to know? • What do I need? The answer to these questions requires the usage of different in- formation sources. Thus we can define how real is the business idea and which are the strengths and the weaknesses of such a business ini- tiative. A very useful help in process is the developed business plan, which reveals the conception of the business idea. The choice of a business idea is made on the base of a profound analysis of the informa- tion and careful consideration of the entrepreneur wish. What kinds of information sources may be used? • Statistical data; • Special literature; • Mass Media (television, radio, newspapers, magazines); • Information from sellers (at the market, in the shop and others); • Information from buyers (at the market, in the shop, among friends and other); • Information from specialized offices. What kinds of strategies are necessary? • Marketing; • Production; • Financial. Vocabulary : Starting up – начало , создание , организация The rightness – правильность To proceed from – исходить из Strengths and weaknesses – сильные и слабые стороны To reveal – показывать