Английский язык: Аннотирование и реферирование текста

84 To cope with problematic situations – справляться с проблем - ной ситуацией Disregarding – несмотря на To bring cash – приносить доход In accordance to – в соответствии с To adhere to – придерживаться I . Answer the questions to the text : 1. What does the demand for a definite good or service mean? 2. Why is it important to make the right quantitative and qualita- tive evaluation? 3. Why is it necessary to change the supply of products and services? 4. How is every single market division defined? 5. Why is it important to make a profound profile? 6. What should you do to achieve the desired access to the market? 7. What kind of products (services) does the customer want to buy? 8. How can you explain a stage of market saturation? 9. What is the purpose of researching at what stage of its life cy- cle the given product or service is at the present? 10. What is the most frequent mistake in the process of establish- ing the price? 11. What does the broader definition of "place" include? 12. What is the difference between promotion and advertising? 13. Are there any differences in the marketing principles that one should be aware of before going abroad? 14. Under what circumstances one’s chances for success will be greater? 15. Why does one have to realize the nature of the market? II . Make up the pairs of opposites and synonyms . To influence; to take into account; steady; the need for sth.; to please, irrelevant; ability; suitable, acceptable; inappropriate, to decrease; to achieve; phase; to maintain, to uphold; to happen, to take place; loss;