Английский язык: Аннотирование и реферирование текста

82 It is necessary to use a sufficient amount of one’s private fi- nances for accumulating the major Unit of the starting capital for one’s business as well as for its operating activities. Disregarding the type of production process, there will be some time that will have to pass until the business starts to bring cash and operate profitably. Therefore, one has to evaluate carefully one’s own financial abilities by developing a plan for the movement of the financial capital in order to establish the amount of capital required for investing in the business. As an entrepreneur the country and the society have certain ex- pectations from you – these are: • Registration of the business in accordance to the legal and tax procedures of the country; • Guarantee that the production of the business does not violate the law; • Payment of the necessary taxes; • To adhere to the requirements of the labour legislature; • Guarantee that one’s business does not work against the cus- tomers, the community, and the environment. Any business will survive as long as there are customers for its products or services after it has achieved access to a certain market. Therefore, one has to realize the nature of the market. The success of one’s business also depends on the appropriate implementation of the elements of the marketing mix. This means care- ful setting of the product characteristics, prices, distribution policy and promotion. The exporting of one’s production can be an excellent opportu- nity for gaining potential for growth of the business. It is necessary however to have in mind the fact that there is a great differences be- tween the sales in the foreign and the domestic market. Vocabulary : Affect by – ( зд .) регулироваться Personal values – личные ценности