Английский язык: Аннотирование и реферирование текста

33 VI . Translate and make your comment on the following state- ment . 1. The long – term success of the small business depends on the ability of the entrepreneur correctly to define the customers who will use the products or services and forsee the future enlargement with new clients. 2. This research should not only define who the customers of the manufactured products are but also to determine the market share, the efficiency of the advertisement and the response to the new products, which the company considers to introduce to the market. 3. The market strategy of the enterprise is the next step after the development of the marketing research. 4. The marketing strategy of the enterprise is the next step after the development of the marketing research. 5. The market segments are connected with the customers target groups, which are most suitable for the consumption of the offered product or service. 6. The marketing mix is a combination of different elements, connected with the product and services, promotion and advertisement, price and place. 7. For the successful development of business it is important to study the concrete market zone and collect precise information for fore- casting of the production volume and the sales. VII . Read the text attentively and define its main ideas . VIII . Extract the key sentences of the text . IX . Make up the abstract and the annotation of the text . 1.2.4. Forecast of the Expected Results It is necessary to compare the forthcoming expenses to the ex- pected incomes to see to what extent the realization of your business idea is real. It includes: