Английский язык: Аннотирование и реферирование текста

306 ОГЛАВЛЕНИЕ Предисловие .......................................................................................... 3 Структура пособия ................................................................................ 4 Аннотирование и реферирование ........................................................ 5 Часть 1. Тексты для студентов направления подготовки « Экономика » ........................................................................................ 8 Составление реферата и аннотации ................................................. 8 Тема 1. Business Planning ................................................................... 17 1.1. The Role of the Business Plan ................................................... 17 1.1.1. Market Environment............................................................ 17 1.1.2. Selection of Business Idea................................................... 19 1.1.3. The Importance of the Business Plan .................................. 21 1.2. Basic Elements of the Business Plan ......................................... 23 1.2.1. Choice of the Organization Form of the Business............... 23 1.2.2. Selection of the Management Structure .............................. 23 1.2.3. Market Research .................................................................. 25 1.2.4. Forecast of the Expected Results......................................... 33 Тема 2. Start up Your Own Business ................................................... 40 2.1. Understanding the system of the market economy .................... 40 2.1.1. Main principles of the free market economy....................... 40 2.1.2. Elements of free market economy system........................... 41 2.1.3. Choosing the type of ownership .......................................... 46 2.1.4. Choice of the Legal Form of the Economic Activities of the Future......................................................................... 57 2.2. Preparation for Establishing a Small Business .......................... 61 2.2.1. Self Evaluation of the Future Entrepreneur......................... 61 2.2.2. Market Analysis................................................................... 74