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283 access Google. Other ideas include Google Sets, which provides 'sets’ of whatever is searched for, with each interconnected search within these sets having their own individual search links. Doing it across the Desk Version 2.0 of the Google Toolbar saw a breath of fresh air as a pop-up blocker was included, and the noble Google Compute attracts also attracts much praise, as here idle time on the users’ computers can be utilized for scientific research projects. The Google Deskbar also saw the light of day in Google Labs; a download located in the Windows Taskbar, a search can be carried straight from the desktop, without first initiating a browser. Smart Ads The Google AdSense arrived, which offers websites intelligent advertising. This involves the automatic placing of ads in sites which contain text relevant to the products or services being advertised, so more interested clicks will be the result of this better targeting of the ads. Local services were at the forefront as 2004 came to pass, with the Local Search initiative, reminding everyone that a large world is made up of an infinite number of smaller ones. Then came the idea of Gmail, Google’s own email accounts which are currently in the development stage, with enormous storage capacity and searchable archives rather than a filing system, it promises to be very different indeed from what people are used to from their web-based mail providers. To Share in the Success And of course, the recent news of the IPO (initial public offer- ing) of shares as Google’s long awaited flotation on the stock markets gathers pace. Possibly as a response to Yahoo drifting away from Google as both they and Microsoft determines to replace Google as the number 1 for search engines, it has guaranteed that it is Google that is at the heart of the headlines again.