Английский язык: Аннотирование и реферирование текста

27 Needs of the product • Is there a need of the produced product for a certain period of time? • Do the customers prefer prompt and quick service? • Do the customers require a guarantee for the product? • In what kind of mood does the customer come (calm or nervous)? Competition • What is the market share of the competition? • What are the volumes of sales? • How many similar companies work? • What do they attract customers with? • What advantages do they advertise? Trends : • Changes in population? • Changes in laws? • Changes in the local economic environment? • Changes if the life style (solitary parents, working unmarried women, small size of families)? The sources of information for this study may be : • The local Chamber of Commerce; • The branch organizations; • The professional market researchers; • The library and the publications in the local press; • The Agencies of regional development and business centers, etc. The other way of gathering data is the carrying out of one’s own research by: telephone interviews, mail interview and direct interview. The marketing research should not be very expensive. For this purpose the following methods may be used: The workers. This is one of the best sources of information about the customers and their preferences. Usually the workers come into di- rect contact with the customers and get to know about their require- ments towards the offered products and also the basic parameters of the customers groups.