Английский язык: Аннотирование и реферирование текста

231 Prisoner's dilemma It may seem ironic, therefore, that vendors are refusing to make their technologies interoperable, thus potentially killing their own vi- sion. On the other hand, it makes sense for each to try to make its own proprietary technology the winner, in order later to grab a dispropor- tionate share of the market. The starting point of cable and telecoms companies, for instance, is as providers of broadband pipes into the home. So they are investing in IPTV (internet-protocol television), a vision in which content resides on the network and is pulled into the home on demand. Thus, says Cyrus Mewawalla, an analyst at Westhall Capital, a broker in London, America's Verizon and SBC and others are investing hugely in laying fibre-optic cables to homes (at a cost of about $1,000 per household), hoping that IPTV and the necessary set- top box could "evolve into the primary gateway to the digital home." By controlling this gateway, they could offer a bundle of telephony, internet and entertainment, in effect "owning" the customer. This would at the same time help them to parry their biggest threat: Microsoft. Microsoft has itself invested in IPTV, ostensibly in partnership with telecoms and cable companies. Like its loss-making investment in game consoles (called Xbox), however, Microsoft intends this as a purely defensive hedge, says Matt Rosoff, an analyst at Direc- tions on Microsoft, an independent research outfit near Seattle. Instead, thinks Mr. Rosoff, Microsoft's strategy is to establish the Windows-run PC as the uncontested hub of the digital home. Hence its all-out push to establish its codecs and DRM as the standard. This would allow Micro- soft to keep selling Windows upgrades and to earn royalties from hard- ware and from consumer-electronics companies that make "spokes" for the Windows hub, such as portable music and video players, screens and online services. Vocabulary Claptrap – вздор , чепуха Hyped – разрекламированный , расхваленный